Land Rover has revealed their most anticipated car, the iconic new Land Rover Defender at the Frankfurt Motor Show. The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product. […]
Pentagon Motor Group has appointed Honcho – the specialist automotive search marketing agency – to oversee digital marketing across its multi-franchise operations. The Hertfordshire-based business will be responsible for driving Pentagon’s visibility through its search engine optimisation (SEO), pay per click (PPC) and content marketing services. Pentagon represents 14 car brands from 33 showrooms across the East Midlands […]
А саr brand INFINITI and Isobar Moscow digital agency (part of Dentsu Aegis Network Russia) have introduced a virtual limited clothes collection on Instagram. The campaign aimed not only to communicate with the brand’s audience in a creative original way, but also to draw their attention to the idea of ethical consumption and recall global […]
Kia celebrates its newest model, the All-New Kia XCeed, this week with a primetime TV takeover and a tongue-in-cheek new spot from creative agency Innocean Worldwide Berlin. The 60-second TVC urges fans to act fast as the XCeed ‘won’t be a secret for long’. It goes to air, simultaneously taking over 90% of commercial TV […]
When the Toyota Prius launched 20 years ago, it quickly became the definition of hybrid. Twenty years later, the evolution of Prius continued as Toyota proudly introduced the 2019 Prius with available AWD-e, a first in its class. Now, the 2020 Toyota Prius campaign, titled “It’s Unbelievable”, invites consumers to go more places, in more […]
Audi UK has launched ‘e-tron Charge Ahead’, a new social media campaign which aims to tackle widespread consumer misconceptions around electric vehicles. Created by global socially-led creative agency We Are Social, ‘e-tron Charge Ahead’ centres on a three-part video series, published across Audi UK’s Facebook and Instagram accounts. It follows presenters, Ortis Deley and Georgie […]
Ford Brazil and the advertising agency GTB have created an unusual action to conclude the partnership with 2019’s Brazilian Basketball League season. If you are a fan of basketball, you know that it doesn’t matter who is playing, or where a team is playing; you will hear shoes squeaking on the court. And if you […]
Car brand Hyundai UK has revealed a set of new idents to support its sponsorship of ITV Drama, as part of its ‘Progress’ campaign. The push was developed in collaboration with creative lead agency Innocean UK, with media planning and buying by Havas Media and Jump, Havas Group Media’s content and partnerships hub. The idents, […]
Britain’s first contactless car vending machine launched in London on August 21, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless […]
While other car brands are still announcing sustainable cars, Hyundai has already brought three zero-emission vehicles onto the road. This progressive attitude is nothing new for Hyundai, given their rich entrepreneurial history, but it remains a lesser known fact to the outside world. So when it came to promoting their next generation of cars — […]