Angela Zepeda joins Hyundai Motor America as Chief Marketing Officer

Angela Zepeda joins Hyundai Motor America as Chief Marketing Officer

Hyundai Motor America has named Angela Zepeda, the senior vice president and managing director at its agency of record INNOCEAN USA, as its new chief marketing officer. Angela will be responsible for all of Hyundai’s marketing and advertising activities in the U.S., including the strategic direction, brand development, national and regional advertising, experiential marketing, digital […]

New high-octane films by The Grand Tour’s Kit Lynch-Robinson give a unique perspective to Lexus hybrids

New high-octane films by The Grand Tour’s Kit Lynch-Robinson give a unique perspective to Lexus hybrids

Lexus International and The&Partnership have worked with award-winning Director Kit Lynch-Robinson to bring us ‘Hybrid Disruption’: a set of films which feature a range of Lexus hybrid vehicles including the LC, UX, RX and ES. The five part series of 30’ films use unexpected visual tricks to promote the innovative technology, performance and reliability of […]

Bridge Studio help Kia promote the launch of their all-new Kia Xceed with an ‘X-traordinary Art’ campaign

Bridge Studio help Kia promote the launch of their all-new Kia Xceed with an ‘X-traordinary Art’ campaign

Bridge Studio has created a special eight-page ‘X-traordinary Art’ supplement featuring original commissioned artworks in The Sunday Times Magazine. The artworks were created for Kia as part of its launch promotion of the all-new Kia XCeed.  Kia’s tagline for the XCeed is ‘it won’t be secret for long’, and to showcase this Bridge Studio has […]

Unboring the Future with Peugeot and BETC

Unboring the Future with Peugeot and BETC

While the car industry is on the road to change like never before, Peugeot uncovers its new vision: Unboring the Future. It is a rousing slogan, almost like a statement from car lovers who reject the idea that energy transitions or, further down the line, self-driving cars somehow erase the auto industry’s 120-year history of […]

Smoke & Mirrors unveil new teaser film as Aston Martin select Robi Walters as Artist-in-Residence

Smoke & Mirrors unveil new teaser film as Aston Martin select Robi Walters as Artist-in-Residence

Contemporary artist, Robi Walters, has been announced as Aston Martin’s Artist-In-Residence at a ‘defining period’ in Aston Martin’s history. Infamous for creating beautifully re-worked collages from discarded materials, Walters boasts an extensive celebrity collectors list, including Thandie Newton, Usain Bolt and 2 Michelin starred chef, Tom Kerridge, for whom he recently created the restaurant artworks […]

Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years.  Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]

Now Agency creates an optical illusion spot for Go Ultra Low

Now Agency creates an optical illusion spot for Go Ultra Low

Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]

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