Lynx is promoting its Shower & Shave Foam range of 2-in-1 products in a new series of films that harness the power of ‘Autonomous Sensory Meridian Response’ (ASMR). Created by 72andSunny Amsterdam, they take the form of instructional videos, dubbed ‘Lynx Shavetorials’, aimed at ‘shave curious’ men. The films inspire young men to have fun, […]
Zippo has announced it has trademarked the unique sound of its windproof lighter, marking a momentous achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with […]
