The Womb brings out the ‘responsible’ side of Axis Mutual Fund in its new campaign
After a long strategic exercise to unearth Axis Mutual Fund’s core, The Womb launched a campaign that aims to position the fund house as ‘the responsible mutual fund’. It broke with a massive internal program, extends thru’ TV and outdoor, and will culminate with a sustained distributor campaign. Commenting on the new campaign, Rohan […]