Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance releases new Nexus audience module to drive digital advertising campaigns

Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]

Silver Agency appoints Alison Masters as new Chief Executive Officer

Silver Agency appoints Alison Masters as new Chief Executive Officer

Silver, a leading B2B full-service agency, has appointed Alison Masters as its new Chief Executive Officer starting immediately. Silver founder and current CEO, Graham Dodridge, will assume the role of Chairman. Alison joins Silver from 1Spatial, a software solutions provider and leader in managing geospatial data, where she was Chief Marketing and Partner Officer since […]

Publitek opens US office headed by Kerry McClenahan

Publitek opens US office headed by Kerry McClenahan

Bath and London based tech B2B marketing communications agency, Publitek, has acquired McBru, a similar agency based in Portland, Oregon. With immediate effect, McBru, becomes Publitek North America and its founder, Kerry McClenahan, takes on the role of President. The move marks Publitek’s second significant geographic expansion in 2018, following the establishment of a German […]

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

B2B marketers may be targeting key influencers too late, according to B2B Marketing and gyro

Decision makers make up their minds about business-to-business purchases far earlier than expected, according to a new study from B2B Marketing, in conjunction with the leading full-service, global creative B2B powerhouse gyro. The report entitled, “Group. Mind. Set. How Group Dynamics Impact B2B Decisions,” set out to find the truths about today’s group dynamics among […]

Stein IAS named 2017 MPA Awards Large Creative Agency of the Year

Stein IAS named 2017 MPA Awards Large Creative Agency of the Year

Stein IAS has seen-off strong competition from its consumer counterparts, to be crowned ‘Large Creative Agency of the Year’ at the 2017 MPA Awards, which honours excellence in Manchester’s creative, digital and media industries. Reuben Webb, Chief Creative Officer at Stein IAS, commented: “B2B has a reputation for safe, uninspiring work. But the reality is, […]

Demographica puts a ‘springbok’ in Stein IAS’ step

Demographica puts a ‘springbok’ in Stein IAS’ step

Johannesburg-based Demographica becomes the first agency from the African continent to join Stein IAS’ global B2B marketing network, which has operations in Europe, Asia and North America. Under the agreement, Demographica will work in tandem with Stein IAS’ global account handling teams to deploy campaigns from local offices in South Africa, Kenya, Ghana and Nigeria. […]

OLIVER Group collaborates with the Guardian to launch a tongue-in cheek media planners’ guide

OLIVER Group collaborates with the Guardian to launch a tongue-in cheek media planners’ guide

OLIVER Group has collaborated with the Guardian, to launch Learn about the world of… The Media Planner: a vibrant, vintage, tongue-in-cheek guide that details a humorous and surprisingly accurate account of life in a media agency. The B2B initiative is being sent to media planners across London, and aims to cut through the noise and […]