Baby Boomers are far from fuddy duddies: new research shows over a third adopt new products early

Baby Boomers are far from fuddy duddies: new research shows over a third adopt new products early

New research reveals that more than one third of UK Baby Boomers (35%) identify as early adopters or early majority customers. This means they will buy new products ahead of the general population, often once their value and use cases have been proven in media channels they trust.  Launch marketing agency Five by Five surveyed 1,000 over-55s […]

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

New Report Reveals 72% of Female Baby Boomers Don’t Pay Attention to Ads and Feel Stereotyped

A new report into women aged between 53 and 72 from the J. Walter Thompson London Innovation Group shows that 72% “don’t pay attention to advertising” while 91% wish advertisers would treat them like people and not stereotypes. And with 78% of 50+ women saying they control the purchase decisions in their households and the […]