Why Leicester City is not the only winner in its Premier League success

With Leicester City snagging the Premier League trophy, there will undoubtedly be a short-term increase in revenue for the club. Estimates by sports data and marketing firm Repucom show that Leicester City are set for a potential £150m boost for winning the Premier League title, consisting of Premier League prize money, Champions League participation cash […]

Carlsberg Launches Live Data-Powered Fan Site

Carlsberg Launches Live Data-Powered Fan Site

Carlsberg has launched an interactive website to accompany its official beer of the Barclays Premier League status, offering fans a live real-time data feed monitoring performances. The website and ‘Time To Take Your Seats’ campaign was created by The Marketing Store and also invites fans to try and win tickets to games of their choice […]

Carlsberg strikes a new deal with Premier League

Carlsberg strikes a new deal with  Premier League

Carlsberg and the Premier League have agreed a new three year deal for Carlsberg to be the Official Beer Partner of the Barclays Premier League. The deal will run for three seasons from 2013/14 until the end of the 2015/16 season. This partnership offers a unique range of rights and opportunities for consumers to engage […]