Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

By on    Agency, Latest, Marketing, Media, Mobile  

Inaugural study investigates evolving programmatic advertising industry and buyer trends

Media Buyers Want More Direct Paths To Inventory – BidSwitch Analysis

Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern.  Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]

IPONWEB appoints Barry Adams as General Manager for BidSwitch

By on    Latest, Marketing, People  

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch, a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all […]