The National Basketball Association (NBA) has launched its first ever ad campaign targeting international fans. The marketing campaign, “one game one love”, incorporates six TV spots as well as print and online ads and a presence at the NBA international games. It is timed to coincide with the pre-season games across the globe. The first […]
The Jordan Brand from Nike has launched a new campaign devised by Wieden+Kennedy New York. ‘Blake and Drain’ has been created for the launch of the Jordan Brand’s new shoe, the Super.Fly 2, with NBA player Blake Griffin. The 60-second spot was shot on a playground court in downtown Los Angeles. Directed by Stacy Wall, […]
Ad Week
Not long ago, many people would have loved to have a direct line to LeBron James’s answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that […]
Adidas premieres their latest campaign, “Quick Ain’t Fair” featuring A$AP Rocky, John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). “Quick Ain’t Fair,” from 180LA, opens with A$AP Rocky rapping the mythical tale of a family of quicks, who live and ball within the advanced shoe. Utilizing theinnovative technology of […]