OOH and mobile experience asks audiences to look inward by exploring the film’s themes of faith, family and mercy Orion Pictures and Translation are bringing audiences inside the world of Your Mother Your Mother Your Mother, starring Mahershala Ali and directed by Bassam Tariq, with an immersive campaign beyond the screen and into the streets […]
• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League
• The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations
• Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians
Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight
