Translation’s Immersive Campaign for Your Mother Your Mother Your Mother

Translation’s latest work for Orion Pictures from this weekend’s launch of “Three Booths,” an immersive NYC experience for the anticipated film Your Mother Your Mother Your Mother.

The activation brought the film’s tensions between righteousness, reality and mercy into the real world through three spaces inspired by main character Latif’s journey. Crowds stepped through the experience throughout the weekend, with lead actor Mahershala Ali (image attached) and director Bassam Tariq also stopping by. The public was able to experience: 

• Feed the Baby: Participants were handed the task to feed a screaming baby when no milk is available.
• Peep Show: A provocative, peep-show-inspired experience invited participants to view scenes from the film through unexpected titles.
• Prayer + Reflection: The final booth shifted from chaos to stillness, creating a quiet space for prayer and reflection.

Source: Translation

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