Brand experience specialist, BD Network, is spearheading a new experiential campaign to support the launch, and drive trial, of Arla Food’s new butter variant, Lurpak Softest. The touring activation is targeting time-poor office workers and professionals around the UK, showcasing the core benefits of Lurpak Softest – while also conveying the brand’s promise that shoppers […]
Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]
Brand experience specialist, BD Network, has appointed Anna Stennett as business director, to support its continued growth. Anna brings a wealth of experience in the areas of business development, and strategic marketing, alongside a passion for developing strong client relationships. At BD Network, she will spearhead new business efforts, nurture strong relationships with both existing and […]