LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

By on    Agency, Innovation, Latest, Marketing, Media  

LAB worked with Citrix to develop a campaign using psychology and neuroscience principles.

LAB harnesses expertise in psychology and behavioural science to launch digital campaign for Citrix

Digital agency LAB, part of the LAB Group of agencies, is partnering with Citrix, the global digital workspace leader, in Europe to launch a major digital campaign.  The campaign is designed to drive conversation with a digitally savvy audience in key verticals, including financial services, retail and professional services, through hyper-personalisation. LAB has worked with Citrix to develop a tool which invites people […]

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

By on    Agency, Latest, Marketing, Media  

31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful

More meaningful online shopping experiences reduce likelihood of post-purchase regret, according to study from LAB

Online shoppers are less likely to feel post-purchase regret (or ‘buyer’s remorse’) when they have a meaningful shopping experience, according to a new study by digital agency LAB, part of the LAB Group of agencies. 31% of respondents said that they made better choices when the way in which they made online purchases was more meaningful. […]