LIDA launches Yellowplanner toolkit to help Marketers get ready for Brexit

- Created in response to widespread uncertainty around Brexit and its consequences - Toolkit features three proprietary products to help brands devise and implement an effective Brexit customer communications strategy

LIDA launches Yellowplanner toolkit to help Marketers get ready for Brexit

Customer agency LIDA, part of M&C Saatchi Group, has announced the launch of a new toolkit to help marketers prepare for Brexit. In response to widespread uncertainty around Brexit and its consequences, LIDA has developed Yellowplanner, a set of proprietary tools designed to help brands devise and implement an effective Brexit customer communications strategy. The […]

LIDA hires industry heavyweight Ben Golik as Chief Creative Officer

LIDA hires industry heavyweight Ben Golik as Chief Creative Officer

LIDA has appointed one of London’s leading creative stars, Ben Golik, as the agency’s new Chief Creative Officer. Ben joins LIDA from Rapp where he was Group Executive Creative Director, working on a range of award-winning campaigns for brands such as PayPal, Virgin Media and Heist. Prior to Rapp, Ben spent 10 years at Kitcatt […]