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Home»Posts tagged with»Best Odds

Leo Burnett London kicks off new Betfair strategy with FIFA World Cup theme

By newsroom on June 7, 2018   Advertising, Latest, Marketing  

Leo Burnett London kicks off new Betfair strategy with FIFA World Cup theme

Bookmaker Betfair launched a TV ad last weekend for the Betfair Exchange, as the first part of a new campaign created by Leo Burnett London – the agency’s first work since April, when it won the business to position Betfair as a destination for sports bettors. The strategy, informed by research by PeopleLab, comprises a […]

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