To celebrate the launch of Mon Paris Intensement, BETC Etoile Rouge and General POP deliver the ” Mon Paris je t’aime ” (My Paris, I Love You) global campaign for Yves Saint Laurent Beauty. The campaign marks a new chapter in the unique love story that unites Yves Saint Laurent with Paris. Here, Yves Saint […]
Yuki Kani joins BETC ETOILE ROUGE in the role of Creative Director and as part of the creative teams helmed by Executive Creative Director Jasmine Loignon. After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 […]
Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge are officially merging to create BETC Étoile Rouge, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group. Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) […]