The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
Christmas has started at Bouygues Telecom who are once again marking the arrival of the festive season with a heartwarming Xmas-advert. The loving father in this little film is a man with some groovy moves… We get to follow him and his son as the years go pass and the kid goes from being a […]
 CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope, Versailles and The Bureau, but also for its implication in and support of French cinema production. Now CANAL+ launches its new signature “CANAL+ CREATESâ€, consolidating its role as a major pillar for creation in […]
The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brands’ cultural capital and valorizes the technical fineness of its cars through an artistic performance. BETC Paris called on RIOPY, a […]
The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? On September 20, Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers […]
 For French cinema Pathé Gaumont, BETC Paris has created a little gem of a love story, a true declaration of love for cinema but also a romantic short film in itself. This is the story of two strangers who cross paths thanks to their common love for cinema. The young woman and man notice […]
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving. In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show […]
Bouygues Telecom, one of the top French Internet Service Providers, launched a new service, “Guaranteed Internet”: an ensured internet access for its subscribers, even when their connection is down, thanks to a 4G mobile hotspot router. But here’s the thing. Not everyone is a Bouygues client. So, for all those that have not yet subscribed […]
To mark World Press Freedom Day (May 3), Reporters Without Borders (RSF) is launching a “#FightFakeNews†campaign, because combatting disinformation is now one of the biggest challenges for journalism’s defenders. The campaign’s key element is a TV spot entitled “FightFakeNews†that was produced for RSF by BETC Paris. It compares the harm to humans caused by […]
Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]