evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]
For over 20 years, Tim Hortons has sponsored the only NBA team in Canada – the Toronto Raptors. This dedication to the only NBA team in Canada is only outshone by Raptors Superfan, Nav Bhatia, who has had his courtside seat – A12 – for 24 years. Just in time for Game six in the […]
Scottish spirits company, William Grant & Sons, has launched a marketing push to promote its new fruit-flavoured gin, Verano. The campaign positions Verano as a premium yet accessible gin that introduces vibrancy, informality and sociability to the drinking experience. It also highlights the brand’s notable Spanish influence and flavour variations, namely Spanish lemon and Spanish […]
Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]
New L’mon, from the makers of Volvic (Danone Waters), taps into an ever-growing consumer health trend, with a zesty range of sparkling drinks produced in the UK. Available in store now, the range comes in three uniquely blended citrus combinations – Lemon & Orange, Lemon & Lime and Lemon & Grapefruit. Each recipe uses naturally […]
Australian organic wine producer Fourth Wave launches a range of lighter-style wines called Tread Softly in partnership with drinks design specialist Denomination. Tread Softly has been created as a ‘next generation wine for the next generation of drinker’ in response to the increasing appetite for light wines that taste good, whilst having minimal environmental impact. Denomination’s work illustrates […]
Pure Leaf relaunches its premium teas in the UK and Netherlands, with a global brand and packaging redesign by London agency PB Creative. Pure Leaf’s range of single-origin and blended teas uses ingredients sourced from top producers all over the world and is made in collaboration with the industry’s most reputable tea masters. The brand […]
Britvic owned Purdey’s has released its first campaign with VCCP, featuring documentary-style realism to highlight the energising power of nature. This will be the first ‘natural energy drink’ to advertise on TV, positioning itself as a more natural alternative to traditional energy drinks. With energy cited as the fastest growing reason why people drink soft […]
Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life defining choices can be terrifying… and with thousands of results an online search delivers, it’s […]
To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]