Droga5 London’s first campaign for GoCompare heralds a new direction for the brand and sees brand mascot Gio Compario in a radically different role. In the first in a series of TV ads, Gio Compario gets behind the wheel and re-enacts the circumstances that led to real-life car insurance claims, while Wynne Evans, the Welsh […]
LNER, the new east coast main line operator, differentiates itself from other rail operators by doubling down on the people and places it serves, because a train company is nothing without them. The integrated campaign, led by Anomaly, launching on March 2, plans to warm the UK’s hearts with a hero 60” TVC depicting a […]
Inspired by a true story, Everest Brand Solutions‘ latest campaign revolves around Parle’s quest for the perfect Marie recipe. Parle has a great tradition of taste, nutrition and quality. The brand has grown from strength to strength by concentrating on consumer tastes and preferences, ever since its inception. Based on the consumer insight that there […]