Fair & Lovely, a name change that is only skin deep.

By Uttara Masting who as Group Strategy Director has spent 20 years in the industry working in Marketing and Advertising. The views expressed here are her own.

Fair & Lovely, a name change that is only skin deep.

Discrimination based on the colour of one’s skin has been prevalent in India for thousands of years. Its evil roots buried deep in the ancient Caste system, an abhorrent (and banned) practise that enables some to live a life of privilege and others to live out their days on the poverty line. The name for […]

Brand Responses To Black Lives Matter

By Freddie Sheridan who is Director at Sheridan&Co.

Brand Responses To Black Lives Matter

Following the murder of George Floyd at the end of May by a Minneapolis police officer who knelt on his neck, and ignored his pleas that he could not breathe, protests around the world have erupted against police violence towards black citizens. Millions of people have come together in marches to show support for the […]

Music videos support BLM movement

Music videos support BLM movement

Experiential agency Bankrobber (a sister company of Brooklyn-based creative agency Madwell), wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day: The Temptations ‘Ball of Confusion’, a song that shouldn’t be so timely 50 years later: Junior Byles reggae classic, […]