Serviceplan and BMW get 7 Series off the ground in UK Airport

Serviceplan and BMW get 7 Series off the ground in UK Airport

To relaunch the iconic BMW 7 Series model, a two-minute spot created by Serviceplan and shot by Tony Petersen Film, required the expert knowledge of production service company LS Productions to pull off the logistically complex airport runway shoot without a single person seeing the new vehicle.   Contending with airports from around Europe, LS Productions sourced […]

BMW Make Private Art Collections Public in Exclusive New Films

BMW Make Private Art Collections Public in Exclusive New Films

BMW Art Guide by Independent Collectors launch the first in a series of filmed components of the guide. Conceived and produced by Cult and directed by Robin Fraser, the films feature renowned curator and editor Francesca Gavin and social media influencers, including Pari Eshan (AKA Pari Dust) and Andrea Denver. The films document Francesca with […]

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]

BMW and KBS Launch New Campaign for Pre-Owned Vehicles

BMW and KBS Launch New Campaign for Pre-Owned Vehicles

To promote their certified pre-owned vehicles and the new unlimited mileage warranty, BMW and their creative agency KBS, have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to […]

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

BMW teams with Serviceplan to take drivers to Mars for a virtual test drive

“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]