Godrej Expert Rich Crème, India’s largest selling crème hair colour from the house of Godrej Consumer Products Limited, partnered with the Bollywood personality Karan Johar for an interesting transformation. The association challenges the gloom of the sit-at-home restriction, nudging people to ‘look good’ which in turn will make them ‘feel good’. Recently, Karan posted an image of […]
Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy. Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad. You do get a campaign here and there that tugs at […]
Bollywood starâs and Indiaâs very own âPad Manâ Akshay Kumar is supporting a India-wide campaign – #18to82 â with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The campaign launches ahead of the inauguration of the Niine […]
Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers personalised fashion boxes curated by celebrity stylists to its consumers. Bhatt has invested an undisclosed sum into the company, along with a consortium of investors, as part of Pre-Series A funding, according […]
Rediffusion Y&R’s latest campaign featuring Bollywood actor, Akshay Kumar, the brand ambassador for Eveready Industries India Limited (EIIL) released in September, 2017. EIIL have always been leaders in innovation and provided products to consumers which are way ahead of its competition. The LED segment too is no exception. With state-of-the-art technology, EIIL are now able […]