No more father roles & grey hair for Karan Johar as Godrej Expert Rich Crème hair colour gets him all transformed for main lead roles

No more father roles & grey hair for Karan Johar as Godrej Expert Rich Crème hair colour gets him all transformed for main lead roles

Godrej Expert Rich Crème, India’s largest selling crème hair colour from the house of Godrej Consumer Products Limited, partnered with the Bollywood personality Karan Johar for an interesting transformation. The association challenges the gloom of the sit-at-home restriction, nudging people to ‘look good’ which in turn will make them ‘feel good’. Recently, Karan posted an image of […]

Akshay Kumar lends his support to #18to82 campaign under ‘Niine Movement’

Akshay Kumar lends his support to #18to82 campaign under ‘Niine Movement’

Bollywood star’s and India’s very own ‘Pad Man’ Akshay Kumar is supporting a India-wide campaign – #18to82 – with the aim of bridging the gap between the 18% of menstruating females in India who use sanitary napkins, and the 82% predominantly engaging in unhygienic practices. The campaign launches ahead of the inauguration of the Niine […]

Indian actor Alia Bhatt buys stake in startup StyleCracker

Indian actor Alia Bhatt buys stake in startup StyleCracker

Alia Bhatt is the latest celebrity to invest in a startup after acquiring a minority stake in a fashion-tech startup StyleCracker, which offers personalised fashion boxes curated by celebrity stylists to its consumers. Bhatt has invested an undisclosed sum into the company, along with a consortium of investors, as part of Pre-Series A funding, according […]

Rediffusion’s latest campaign for Eveready’s LED Bulbs featuring Bollywood’s Akshay Kumar

Rediffusion’s latest campaign for Eveready’s LED Bulbs featuring Bollywood’s Akshay Kumar

Rediffusion Y&R’s latest campaign featuring Bollywood actor, Akshay Kumar, the brand ambassador for Eveready Industries India Limited (EIIL) released in September, 2017. EIIL have always been leaders in innovation and provided products to consumers which are way ahead of its competition. The LED segment too is no exception. With state-of-the-art technology, EIIL are now able […]