Extraordinary Out of Home Campaign Positions Boursin as the Big Cheese of Festive Occasions

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Extraordinary Out of Home Campaign Positions Boursin as the Big Cheese of Festive Occasions

This Christmas Boursin®, the UK’s favourite indulgent cheese brand¹, is taking festive celebrations to new heights with an elevated out of home campaign. Reflective of the new Extraordinary Begins with Boursin®brand equity, the bold, larger than life creative is designed to turn heads while positioning Boursin® as the big cheese of seasonal occasions. Two awe-inspiring three-dimensional charcuterie boards form […]

Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

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Boursin to organize “The Heist of the Century” with Young & Rubicam Paris

[KGVID]https://marcommnews.com/wp-content/uploads/2015/11/151123_BOURSIN_70_UK_converted.mp4[/KGVID] Boursin (the Bel Group) and their agency Young & Rubicam Paris have decided to put on a “marvelous spread” for the end of the year. By means of a new European campaign – launching in the UK as of December 1st, Boursin intends to reach high and wide in reaffirming its So French vision […]