SEA LIFE’s new global interactive aquarium experience to be run by Sense

By on    Latest, Marketing, PR  

SEA LIFE’s new global interactive aquarium experience to be run by Sense

The world’s largest aquarium brand, SEA LIFE, has commissioned global brand experience agency Sense to launch a new campaign from January 2019 designed to engage visitors across 22 of its locations worldwide. Two themes are covered by the activations designed to drive brand engagement and inspire visitors to support SEA LIFE’s mission of celebrating aquatic […]

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

By on    Latest, Marketing, Media  

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]