Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s new identity system is now fully rolled out and features a proprietary type family, fresh color palette, […]
Ponzi Vineyards, a pioneering winery in Oregon’s Willamette Valley acquired by Groupe Bollinger in 2021, unveils a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collection. The new identity, created by BrandOpus, aims to encapsulate the Oregon landscape coupled with the art of wine making. […]
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