Boots Opticians has unveiled a bold new brand campaign that sets out to refresh and strengthen its long-term brand identity. The campaign celebrates the many reasons to choose Boots Opticians for expert, personal and clinically-led eye care. The through-the-line integrated campaign has been created with media agency, The River Group, and is launching on television on 16 January 2026. The 360-degree campaign spans TV, OOH, radio, paid and owned social, email, PR and instore […]
GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
A global redesign of Fa has launched. Designed by international branding and design agency Lonsdale, the new look aims to reconnect the brand with its free-spirited 1970s roots with a range capturing the spirit of freshness and freedom that has defined Fa in the past.In a highly competitive category marked by visual clutter and brand confusion, […]
KSA’s membership includes some of the world’s leading institutions and companies. Kendall Square, located in Cambridge, Massachusetts, has long been recognized as the most innovative square mile on the planet. Once an underdeveloped industrial area, it has transformed over the past several decades into a global epicenter of technology, life sciences, and research. Supporting this […]
Independent agency Brandon Consultants is pleased to share its latest work with Caudwell Children: a new visual brand identity that reflects the charity’s new direction. “One of our missions as a business is to ‘Build a Better Brandon’, and one of the ways we do this is by using our skills and resources to partner […]
Award-winning design company Athlon, has partnered with accountancy and advisory firm Buzzacott, to deliver a modern, new brand identity for the business. The brand refresh marks a significant milestone in Buzzacott’s journey. Trusted by private clients, businesses and non-for-profit organisations, Buzzacott has a strong history of delivering advice across audit, tax, financial planning, corporate finance and […]
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. Wellness Pet Company, with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well. Be Well., designed to celebrate the […]
Pro Bono Partnership with Trade School Aims to Redefine What’s Possible for Amputees In a world where resilience is often demanded but rarely celebrated, the newly launched Lulu Strong Foundation is turning personal tragedy into powerful transformation. In June 2024, during a mother-daughter trip at Seacrest Beach, Florida, 15-year-old Lulu Gribbin was attacked by a bull shark. […]
The founders of The Cornish Jar don’t do ‘normal’ and believe life’s too short for predictability. What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement. Every jar is a rebellion against bland […]
