In recent years Kia has taken major steps forward when it comes to the quality and design of their cars. Winning various reliability tests and design prizes worldwide. But, research showed the consumer could not really tell what Kia stood for as a brand. The ambition of the Kia is limitless and the power of innovation tremendous, […]
BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the world, to remove the barriers of today to realise the potential of tomorrow. The new campaign reflects the changing nature of BT and its focus on […]
Over half of UK consumers (53 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture. The fourteenth annual Accenture Strategy Global Consumer Pulse Research – ‘From Me to We: The Rise of the […]