‘Salon Attitude. Every Day.’ is a global brand relaunch that aims to shake up category conventions, focusing on the confidence and attitude that a great hair day brings. John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every […]
Full-service creative agency Barrett Hofherr has created “Never Stop,” a new campaign for integrated health delivery system Sutter Health that uses real patients, doctors, and other workers as talent. The brand relaunch signals the continued momentum underway at one of the nation’s leading health systems and underscores the organization’s storied history and real focus on caring for more patients, […]
Butcher’s Pet Care has appointed integrated agency Mercieca to manage the PR of its rebrand. Following a competitive pitch, the Camden based agency will deliver the PR campaign spanning consumer and trade media. Wendy Wing, Head of Brand and Activation for Butcher’s Pet Care, says of the new appointment: “This is such an exciting and […]