Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around 100 SKUs since its inception. Originally launched as a meat-substitute offering it has expanded its portfolio to cover fresh, frozen and ambient […]
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, Joyspun, will replace Secret Treasures, Walmart’s billion-dollar sleepwear and intimates private brand, which captures the largest customer base across the women’s […]
Fads in healthcare, specifically the ones marketed at women, can be very confusing to keep up with. It seems every year there is a new ingredient that is at the forefront of the headlines as the best supplement to take for you to live a healthy life. Unfortunately, a lot of these ingredients are not […]
Recycling and waste management company Recycling Lives has today announced a brand refresh, including a new brand strategy and evolved messaging, along with a new website, brand film and strapline that truly reflects its purpose, beliefs, and goals. The new look and feel, developed in conjunction with its employees and clients, has been designed to […]
Founded in 2015, as a newsletter to family and friends, Scott’s Cheap Flights now has a membership of over 2 million people. Having grown to encompass a website, search engine, newsletter and soon-to-launch app, they help members find more value when they travel by approaching booking differently. Today, with a team of over 60, the […]
The 25th edition of The FAB Awards are now open for entries. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales […]
An evolving job market has resulted in a new, skills-focused culture of education, since typical paths like college are no longer a direct passport to securing work. Addressing these challenges is Audo, who partnered with branding and marketing agency SMAKK to create a humanistic identity as meaningful as its mission – to bridge the gap […]
Wok to Walk, the number one Wok Kitchen operator in Europe, is relaunching globally with a new brand identity from design studio Without. Today’s highstreet customers often have to choose between waiting for quality, fresh food with a price-tag to match, or grabbing something quick that’s been sitting on a shelf all day. Founded in […]
Over the past 24 months, Leeds-based strategic studio KISS Branding has been working on transforming DENSE® from a small startup range to a retail and investor-ready brand. Re-modelling the brand across all aspects including audience, insight, brand positioning, visual identity, and messaging, right through to the creation of their distinctive packaging exploding the brand out […]
Trive is a next generation, multi-asset investment platform for people who want to go above and beyond. It has partnered with BrandOpus, a brand design partnership, to develop a new brand identity system that will set it apart from peers and facilitate the company’s vision of attracting investors with some trading experience, who are ready […]