Brandon has been named integrated agency of record for Palmetto Goodwill following a competitive review. The partnership brings together two South Carolina–based organizations committed to driving meaningful impact through purpose-led work. As agency of record, Brandon will lead an integrated marketing and communications effort designed to strengthen Palmetto Goodwill’s brand, expand awareness of its mission, […]
Independent branding agency Brandon share news of its latest senior hire: Brett Stabler, who joins as Associate Creative Director. With extensive experience across all aspects of branding gained at Landor, JKR, Taxi Studio, and Outlaw, and a portfolio of highly awarded work including Peroni, Fuller’s London Pride, Jura Single Malt Whisky, and Gü Desserts, Brett […]
Independent agency Brandon is pleased to share the launch of its latest work with PZ Cussons: a new visual brand identity for Imperial Leather, which includes recrafting the iconic heritage logo and a full packaging redesign across the brand’s product portfolio. “Revitalising heritage brands is one of our specialities at Brandon and, when it comes […]
A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]
AOR evolves brand voice with humor designed to attract customers ready to make the switch Every family knows the frustration of unreliable internet service. Internet provider HTC and its AOR, Brandon, are banking on that universal experience with a new campaign that turns internet pain points into a hilarious, direct challenge to competing providers. The campaign contrasts everyday […]
Comprehensive architecture consolidates two disconnected platforms into a single, scalable ecosystem built for modern CPG competition Brandon has launched a redesigned website for Idahoan Foods®, the leading brand of mashed potatoes and potato-based products. The new digital experience unifies the brand and e-commerce platforms into one seamless destination. Product discovery is faster and more intuitive, content is […]
Bringing 100% real mashed potatoes to families across the country for more than 65 years, Idahoan Foods is ditching the manicured, filtered lifestyle to lean into the messiness of real-life moments Idahoan Foods, a leading U.S. producer of 100% real mashed potato products, recently announced the launch of its new ‘Get Real’ creative campaign. Created by The Brandon […]
Hire signals Brandon’s ambitions to accelerate client acquisition and expand capabilities Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion. “Brands today […]
Multi-Talented Creative Brings Production, Content And Strategy Experience Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director. Estrada brings 14 years of diverse experience across journalism, filmmaking, advertising, global content production, creative storytelling and leadership to his role. He joins Brandon from Cargo, Greenville, South Carolina, a B2B […]
EVOQ Group has promoted Nick McNeill to chief technology and interactive officer. Brandon, an EVOQ Group company and anchor agency within the collective, has employed McNeill for twenty-three years, where he has served in key capacities across interactive, digital and technology leadership. He has guided major evolutions in the agency’s digital practice, shaped enterprise platforms, and strengthened the […]