Brandon Wins Strategic and Creative Assignment for Reser’s Branded Deli Salads & Side Dishes

Brandon will lead research, brand strategy, creative development, execution and production for the leading deli salad and sides line.

Brandon has been selected as lead strategic and creative agency for a top Reser’s brand following a competitive pitch. The Reser’s deli salads and sides line includes potato salad, macaroni salad, pasta salad, coleslaw, side dishes and more. The agency began work in October 2026, with the first campaign expected to break in April 2027.

Reser’s Fine Foods grew from Mildred Reser’s original potato salad recipe created in a 1950’s farmhouse kitchen. Reser’s reported $2 billion in annual revenue in May 2025 and described itself as the largest family-owned prepared foods business in the U.S. The company says it has more than 5,000 employees, operates 14 facilities in the U.S. and Mexico, and sells products in more than 27,000 outlets across the U.S. and Canada.

“We’re excited to partner with Reser’s on a new campaign,” said Cary Murphy, chief strategy officer at Brandon. “We’re building on what people already love about Reser’s while bringing fresh energy and a distinctive voice to the brand. We want to create work that helps more people discover these delicious products.”

The assignment connects research and brand strategy to creative work for a heritage brand with a storied history and growth trajectory.

“Reser’s began with a family recipe and has grown into a family-owned and operated prepared foods business with a wide variety of delicious, convenient foods,” said Laura Steele, Director of Marketing Communications. “We chose Brandon to lead the strategic and creative work, from research and brand strategy through development and production. We’re looking forward to bringing this work to market.”

Source: Brandon

  Brandon, Cary Murphy, Laura Steele, Reser’s