A free version of the platform uses cutting-edge AI algorithms to synthesize a multitude of business and industry specific variables How much of the marketing budget should go toward brand building versus activation and acquisition? Is it a 70/30 split? 80/20? It’s the question that marketers grapple with and often then must justify their answer. […]
Independent advertising agency Bray & Co announced the appointment of Eaon Pritchard as its new chief strategy officer. Pritchard brings more than 25 years of experience in the industry to the team and will play a key role with all clients and in shaping the agency’s strategic vision and growth. Bray & Co is committed […]
