Avon launches new Power Stay line with Brazilian athletes
Brand bets on the sports world to show high-performance, long-lasting makeup
What better way to launch a long-lasting line than with women practicing sports and wearing impeccable makeup? The idea came last year, when Marta, the world’s best soccer player, starred the campaign for the Power Stay liquid lipstick, and entered the pitch during the World Cup wearing lipstick. The lipstick was intact throughout the match. […]