British Red Cross asks people ‘What did you do?’ to show the power of kindness during COVID-19.

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British Red Cross asks people ‘What did you do?’ to show the power of kindness during COVID-19.

The British Red Cross has launched a new TV advert as part of its wider ‘Kindness will keep us Together’ campaign, to reassure the public that although this virus may keep us apart, kindness will keep us together. The advert premiered on national television this week on ITV, Channel 4, and Sky amongst others.  It will run for two weeks and […]

Facebook users ‘witness a stabbing’ with Red Cross app

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Facebook users ‘witness a stabbing’ with Red Cross app

The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]