“IF CARLSBERG DID.” IS BACK The brand resurrects its iconic campaign tagline after ten years, tackling British summer gripes with trademark wit and a fresh edge.

“IF CARLSBERG DID.” IS BACK The brand resurrects its iconic campaign tagline after ten years, tackling British summer gripes with trademark wit and a fresh edge.

This summer, fan-favourite advertising platform “If Carlsberg Did…” makes an official comeback, appearing in Carlsberg campaigns for the first time since 2016. The iconic phrase has always championed “access to the best,” historically taking everyday moments and reimagining the absolute best version of them – resulting in unforgettable ads like the legendary Carlsberg holiday resort, […]

New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

New Google Search & Maps campaign captures Brits’ spirit when it comes to unpredictability of British summer

Google is putting the predictably unpredictable British summer at the heart of a new advertising campaign by 72andSunny Amsterdam, celebrating the ways people are using Search and Maps to make the most of summer.  Based on the insight that when summer arrives, Brits do all they can to make the most of it, the campaign illustrates […]