Business Standard awards creative duties to Scarecrow Communications
![Business Standard awards creative duties to Scarecrow Communications Business Standard awards creative duties to Scarecrow Communications](https://marcommnews.com/wp-content/uploads/2017/08/Business_Standard_1-701x393.jpg)
Business Standard has appointed Scarecrow Communications as its AOR, and undertaken a brand repositioning campaign. The new positioning, created by Scarecrow, is ‘Insight Out’ that replaces ‘Know More. No Less’. The creative route that encapsulates this, features a character – Jay, who gives his take on various issues related to the business-scape and other current […]