Global Citizen, the international advocacy platform committed to defeating extreme poverty by 2030, has tapped Havas Media Group as its media agency of record. In addition to planning and buying duties, Havas Media will advise the organisation on establishing effective brand and media partnerships and will enhance those partnerships through better measurement. Havas Media will […]
SNAP London has been appointed by Adnams to conduct a review of their brand strategy and positioning, covering all areas of their business. Over the last eight years, Adnams have seen significant change and growth across their business – revolutionising their brewery, building a distillery, developing their wine business, tackling the low/no alcohol market, refurbishing […]
The Dune Group has appointed ZAK as creative agency for the footwear retailer’s new brand, Head Over Heels. This follows a pitch process run through Creativebrief. ZAK, who specialise in connecting brands to under 30s, has been appointed to introduce the brand to an audience of dynamic, ambitious and style-conscious women, who are done with “fast fash” and are […]
Marketing communications agency Edit has announced that it secured The Rank Group as a client for SEO & Content Marketing following a competitive 4-way pitch. The one-year contract will see Edit deliver an SEO strategy, underpinned by content marketing, that will drive up awareness of Rank Group’s Mecca Bingo and Grosvenor Casino brands. Edit was formed in mid-2018 following the merger […]
Haptivate, a happiness training start-up, is launching with an innovative brand identity and comprehensive business strategy by Straight Forward Design. Recent research by the Global Wellness Institute shows that people are more concerned about their mental wellbeing than ever before and see it as an important part of general health maintenance (wellness industries grew by nearly 13% […]
Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief. “The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the […]
Commercial radio took a record total of £713.3 million in ad revenue in 2018, breaking the previous 2017 record of £679.2 million, according to new figures from industry body Radiocentre. The 5.1% increase year-on-year marks the third consecutive year of record-breaking revenues for the medium. This news comes on the day that commercial radio also […]
Pure, a leading digital radio brand, has signed DeVries Global as its retained lead PR agency following a competitive pitch. Known as a digital radio pioneer, Pure announced its move into the wider audio arena at IFA 2018 with its first smart speaker, DiscovR. This prompted the hunt for a lead agency to help grow its business […]
Over half of UK consumers (53 percent) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching those that don’t, according to new research from Accenture. The fourteenth annual Accenture Strategy Global Consumer Pulse Research – ‘From Me to We: The Rise of the […]
Armadillo, the CRM specialist with clients including McDonald’s, hotels.com and Disney, has won the CRM business for P&O Cruises and Cunard. The appointment follows a five-way competitive pitch. Armadillo will deliver CRM and data strategy for the leading cruise lines P&O Cruises and Cunard brands, during its three-year contract. The companies are keen to increase the sophistication of […]