Following an extensive agency review process, Fulfil, the UK’s fastest growing high protein bar, has appointed The Community as its partner agency, effective immediately. Blue 449 has also been appointed to manage the media brief.
“The Community excelled by helping us to articulate the Fulfil brand promise and inspired us with their creativity and unique understanding of the target audience,” said Jill McCarron, International Marketing Director at Fulfil. “We will leverage the agency’s deep understanding of modern youth culture as we seek to create a true lifestyle brand for a new generation of uncompromising consumers.”
Since its launch in 2016, FULFIL Nutrition has had incredible success, disrupting the snacking market by delivering bars with nutritional benefits that taste great. In the UK alone, the brand has doubled its sales year on year through partners such as Tesco, Sainsburys, WHSmith, Boots and Holland & Barrett and is set to double in revenue in 2019 as it extends distribution across the UK.
Ryan Lietaer, VP Managing Director at The Community commented: “Fulfil is redefining the market for healthy snacks and taking the UK by storm. We are delighted to partner with the company as it builds a new brand in this incredibly exciting and fast-moving space.”
The Community, part of Publicis Groupe, will deliver an integrated communications campaign slated to launch in May.
Source: Publicis Groupe