Wunderman unveils ‘Fund Female’ initiative for Women’s Day supporting female-owned businesses

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Wunderman unveils ‘Fund Female’ initiative for Women’s Day supporting female-owned businesses

Wunderman UK is launching a new initiative ‘Fund Female’, encouraging Wunderman employees to consciously support female-owned businesses. Starting on International Women’s Day, Friday 8th March, and running for a week, staff will take up the challenge to shop exclusively at women-owned businesses. The initiative aligns with IWD’s campaign theme for 2019, #BalanceforBetter. Wunderman has created a […]

96,000 UK retailers failing to recognise value of effective pricing

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96,000 UK retailers failing to recognise value of effective pricing

Around 96,000 UK retailers are putting their business at risk by failing to grasp the importance of an effective pricing strategy. The figure was published in a report by pricing and automation specialist, Omnia Retail, which questioned retail businesses on the scope and efficacy of their pricing processes. Although almost all (96%) of the organisations surveyed said they […]