ELVIS and Cadbury take home DMA Awards Grand Prix for ‘Hunt the White Creme Egg’ campaign

- Initiative saw Cadbury Creme Egg ‘hacking’ the ads of other brands - Campaign also picked up Gold awards in the Best Integrated Campaign and Best Digital Experience categories, while ELVIS and Cadbury received a Silver in the Best Brand Building category for their work on Creme Egg over the last three years

ELVIS and Cadbury take home DMA Awards Grand Prix for ‘Hunt the White Creme Egg’ campaign

Creative agency ELVIS and its client Cadbury triumphed at the DMA Awards last night, picking up the Grand Prix for their Cadbury Creme Egg ‘Hunt the Creme Egg’ campaign.  The initiative, which saw Cadbury Creme Egg ‘hacking’ the ads of other brands, including Google, Benefit and Persil, also picked up Gold awards in the Best Integrated Campaign […]

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]