New research by TransUnion reveals how marketing has changed in a post-GDPR world
New research released by TransUnion (formerly Callcredit) has revealed only half (50%) of marketers felt confident they were fully compliant at the time of the GDPR deadline on 25 May 2018. As a result, marketers had to remove nearly a quarter (23%) of marketing records to achieve compliance, but just under three-quarters (73%) of marketers […]