Saddington Baynes launches emotional effectiveness benchmark across global brand imagery
The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal
Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production. The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]