The Channel That Stole Christmas

By Callum McCahon, Strategy Director, Born Social.

The Channel That Stole Christmas

“Leading with a social media campaign at Christmas? Previously, this idea would have gone down about as well as telling a room full of children that Santa isn’t real.” Ah, it’s Christmas campaign season again; the highlight of the marketing year.  We knew they were going to look different this year, how could they not? […]