‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

‘The Shirt Matters’: Cult Kits launches first ever brand platform and advertising campaign by VCCP and Girl&Bear

Cult Kits, the football fashion brand known for curating one of the world’s leading collections of vintage football shirts, has today launched its first ever campaign and brand platform ‘The Shirt Matters’, in collaboration with creative agency VCCP Blue and content creation studio Girl&Bear. This campaign marks a significant moment for Cult Kits, stepping into advertising for the first […]

Range Rover serves-up new campaign to celebrate 2025 partnership with Wimbledon, The Championships

Range Rover serves-up new campaign to celebrate 2025 partnership with Wimbledon, The Championships

Range Rover continues its official partnership with The Championships, Wimbledon for the second year, uniting the luxury automotive brand with the prestigious tennis tournament. A hallmark of British tradition, The Championships is a global highlight of the summer social and sporting calendars. Watched by millions around the world, the Grand Slam will once again be supported […]

Breaking: Volkswagen Tera takes a star turn in Netflix originals

Breaking: Volkswagen Tera takes a star turn in Netflix originals

Volkswagen’s biggest South American launch in recent memory is now taking a starring role in Money Heist, Wednesday, Cobra Kai, The Witcher, and the film Persuasion, in the spot “Arrivals,” created by AlmapBBDO and coproduced with Netflix’s creative team. This groundbreaking partnership between Volkswagen Brazil and Netflix, the first in Latin America to incorporate several […]

Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance

Bank of Ireland Launches Bold New Marketing Campaign to Drive Long-Term Growth and Relevance

Bank of Ireland has unveiled a major new integrated marketing campaign. This latest work marks another significant step in its Brand transformation and commercial marketing strategy, focused on growing their Customer base and strengthening brand relevance in a fiercely competitive market. Developed in collaboration with The Bank Collective by WPP, featuring Folk VML as creative […]

DUDE Wipes Highlights ‘The Evolution of Wiping’ – Complete With a Demo on Uranus – in New National Ad Campaign

DUDE Wipes Highlights ‘The Evolution of Wiping’ – Complete With a Demo on Uranus – in New National Ad Campaign

DUDE Wipes, the flushable wipe brand and a leader in the bath tissue category, is continuing its run of irreverent marketing with the launch of its new national campaign: The Evolution of Wiping. The campaign marks the latest iteration of DUDE Wipes’ beloved “Best Clean, Pants Down” platform, which first debuted in 2023. The work takes viewers through a […]

Visit Dublin Ohio’s New Campaign Tells Curious Travelers “Don’t Plan. Just Go.”

Visit Dublin Ohio’s New Campaign Tells Curious Travelers “Don’t Plan. Just Go.”

Agency Cornett crafts a confident, convincing case for spontaneity Typical tourism marketing calls on visitors to meticulously plan visits around their city’s popular tourist spots. Visit Dublin Ohio and agency Cornett are taking a different approach with a new campaign that encourages travelers to ditch the planning and “just go,” assuring a satisfying, unforgettable experience no matter where they […]

Everything but the diamonds:  Diamond jewellery brand Jessica McCormack launches new collection backed by a Gen AI campaign, as Gravity Road is appointed Gen AI Agency of Record

Everything but the diamonds:  Diamond jewellery brand Jessica McCormack launches new collection backed by a Gen AI campaign, as Gravity Road is appointed Gen AI Agency of Record

Diamond jewellery brand Jessica McCormack is using the power of Gen AI to showcase its bridal collection in unexpected settings. With the exception of the beautiful, handcrafted diamond jewellery, the films are 100% Gen AI.  Created by creative studio Gravity Road – which has now been appointed as Gen AI agency of record for the […]

SAM RYDER JOINS ‘I CAME BY TRAIN’ SUMMER CAMPAIGN IN NEW TRAIN WRAP UNVEIL

SAM RYDER JOINS ‘I CAME BY TRAIN’ SUMMER CAMPAIGN IN NEW TRAIN WRAP UNVEIL

Rockstar rebrands GWR train encouraging sustainable travel International chart-topper Sam Ryder has teamed up with I came by train to unveil a new activation for the ‘I came by train’ summer campaign, a nationwide sustainability movement urging festival-goers and travellers to choose train travel over cars and flights. The creative is led by independent agency […]

Barclays and VCCP launch cinematic new Wimbledon campaign starring Frances Tiafoe

Barclays and VCCP launch cinematic new Wimbledon campaign starring Frances Tiafoe

New campaign ‘Moments That Matter’ captures the power of support – in tennis and in banking Barclays, official banking partner of The Championships, Wimbledon, has unveiled a powerful new integrated campaign starring tennis icon and Barclays ambassador Frances Tiafoe. Created by Barclays’ newly appointed global creative agency of record VCCP, Moments That Matter, dramatises the pivotal role of support that the right […]

B2B brand Capture Expense invests in first brand building OOH work with Insiders

B2B brand Capture Expense invests in first brand building OOH work with Insiders

Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]

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