“Float Flex” Asks Americans to Train to Lift One of Fast Food’s Heaviest Drinks A&W, America’s oldest franchised restaurant chain, is bulking up its annual National Root Beer Float Day promotion this August 6th with a nationwide challenge for those who think they’ve got the muscle to handle one of the heaviest drinks in fast […]
New ‘Deflatables’ campaign by McCann Birmingham looks to raise awareness of the environmental impact of holiday inflatables As millions of Brits prepare for their summer holidays, Thomas Cook and the Marine Conservation Society have launched a new campaign by McCann Birmingham to raise awareness of the environmental impact of abandoned inflatables. The call follows results […]
The campaign for the launch of the Suzuki Swift is the first from TMW following its appointment Announced today, Suzuki has unveiled its integrated campaign for the new Suzuki Swift. Created by integrated creative agency TMW, the campaign builds upon the brand’s Good Different platform. Whilst other automotive ads have become increasingly formulaic, Suzuki and […]
Through Data Science and AI Grooming Experiences, Wilkinson Sword Aims to Boost Men’s Confidence and Mastery of Facial Hair Styles for Modern Dating Wilkinson Sword has launched an integrated communications campaign to help men master the dating game. “Date Night Mastered”, conceived by creative agency Space, has been built upon insights uncovered by an extensive study combining data science and […]
At the top of the most visited countries in the world, this summer again the world is heading to France. And for these tourists lacking direction, if there is one place where they will feel at home it is at McDonald’s. To welcome them and make them feel at home, McDonald’s France and its agency […]
Immediate, owner and publisher of Good Food, the UK’s leading food media brand has announced a media-first product endorsement campaign with dishwashing experts Finish. The 12-month partnership marks Good Food‘s first-ever product endorsement, showcasing Finish‘s top tier detergent, Finish Ultimate Plus, and its ability to tackle the post-culinary clean-up struggles of passionate home cooks. Good […]
Libresse / Bodyform launches new “Never Just A Period” campaign, as new data reveals more than half (59%) of those who menstruate wish they’d been taught more about their periods and intimate health throughout their life. Developed by AMV BBDO, the integrated campaign challenges society to truly understand women+’s bodies and to actually prepare them for a […]
Cornett Brings Humor In New Work Featuring Busch Guy And The Wild Weirdness Of Jack Link’s Sasquatch Two big brands. Two beloved mascots. Together at last. Busch Light and Jack Link’s have teamed up to bring fans a combo that’s always good together—beer and beef jerky. To announce the collaboration, Busch Light tapped agency partner Cornett. The independent, female-owned agency […]
Advertising agency studio Humanaut is launching “Happiness is a Gut Feeling,” the latest round of ads for client Garden of Life’s Dr. Formulated Probiotics. The brand’s objectives are to become the No. 1 probiotic brand in FDM and Natural channels and to increase awareness and sales of its other probiotic SKUs, including Gas and Bloating, Feminine pH, […]
National campaign includes digital, social media and integrated media planning Litehouse Inc. has partnered with Food Network star Guy Fieri to bring the iconic chef’s line of Flavortown sauces to life and they’ve turned to food and beverage marketing agency quench to create a fully integrated campaign to launch the sauces nationwide. The campaign, which […]