Creative agency develops locally rooted campaigns turning hometown pride into fandom League One Volleyball (LOVB)— the largest community in youth volleyball and the nation’s first professional league built from the club up —with Atlantic New York, an independent creative agency based in Brooklyn, to develop new season campaigns for its six pro teams ahead of […]
Created for Equal Pay Day in Belgium by agency mortierbrigade and directed by duo Lionel Goldstein through Czar, the spot campaigns to close the gender pay gap In Belgium, women earn 20% less than their male counterparts in all areas of the job market, except for one: prison. Female inmates in Belgium prisons receive fixed […]
Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices. First teased on 2 March and launched to press and influencers on […]
The ‘Gift of Being Known’ turns the envelope itself into an act of recognition Most direct mail gets tossed without a second glance. Nonprofit Carpenter’s Shelter, in collaboration with Yes&, proves mailers can achieve distinction with its latest campaign. This year’s campaign, themed “Give the Gift of Being Known,” transforms the end-of-year mailer itself into a visual […]
Directed by Gus St Clair through BeSweet Films, the campaign leverages the iconic energy of the world No 1 tennis player and BMW brand ambassador to introduce the iX3 model BMW is accelerating into a new era of mobility with a cinematic campaign powered by the iconic energy of tennis star and brand ambassador Carlos […]
Howdens, the UK’s number one trade kitchen supplier, today launches Proud to Fit – a new campaign celebrating local tradespeople across the UK. The campaign features real tradespeople and customers of Howdens, including kitchen fitter Tom Easter of T&N Kitchens from Essex, carpenter Gavin Tutton of Gavin Tutton carpentry from Kenilworth, carpenter Jack Irvine of […]
AOR evolves brand voice with humor designed to attract customers ready to make the switch Every family knows the frustration of unreliable internet service. Internet provider HTC and its AOR, Brandon, are banking on that universal experience with a new campaign that turns internet pain points into a hilarious, direct challenge to competing providers. The campaign contrasts everyday […]
Market-leading frozen pizza brand Chicago Town is putting Deep Dish back at the centre of culture with a new campaign from lead creative agency Quiet Storm, which plays with the expression “it’s not that deep” – a favourite among Gen Z – by reminding audiences that when it comes to serious cravings, IT IS THAT DEEP. Chicago […]
Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. The next chapter continues to build on the award-winning campaign, which previously saw Cadbury launching a series of limited edition chocolate bars honouring those small but meaningful gestures […]
Ahead of Mother’s Day (15th March), John Lewis and Saatchi & Saatchi have launched ‘Daisy May on Mother’s Day’, a new social campaign starring actress, writer and mum Daisy May Cooper. The entertaining content series is built on the simple insight that the best people to tell you what mums really want for Mother’s Day […]