Lake Erie Shores & Islands and creative agency Marcus Thomas, have created a new campaign titled “Start Coasting,” to promote tourism to the vacation region. Each spot focuses on a singular, peaceful moment, and concludes with drone footage to provide a bird’s-eye view of the region, emphasising that an authentic coastal experience awaits, perhaps somewhat […]
Kopparberg launches ‘Outside is Ours’, a 60-second commercial created by 18 feet & rising. Directed by BlinkInk’s Noah Harris, the advert’s intriguing narrative leads with an awe-inspiring tribe of spirit kites which mesmerisingly come together across a sun-soaked valley. Drawing on nomadic and tribal imagery, the spot personifies the essence of summer – characterised […]
In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand with the tough challenges of city driving. In a self-aware parody of classic car advertising, the commercial sees a cocky Loeb refuse to show […]
Intermarketing Agency are proud to support the 2018 World Triathlon Series (WTS) event in Leeds, on behalf of the British Triathlon Federation, with their Unstoppable campaign. After developing an inspirational and recognisable rebrand for British Triathlon and Home Nations in 2015, the Leeds-based global agency was invited to build on the growing global profile and […]
M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically […]
Benenden, the mutual healthcare society, is relaunching with a new name and TV and press advertising campaign – its first in two years. The not-for-profit organisation based in York is adding the word ‘Health’ back into its name to create Benenden Health – underlining its core proposition as “The affordable alternative to health insurance”. […]
Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]
As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV hosted a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet. Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP […]
Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]