Creative agency Space is putting bookmaker Coral in the winners’ enclosure with an extraordinary festival of micro-pig racing to coincide with the Cheltenham Festival that runs from 10 to 13 March. Coral’s CheltenHAM Festival will create engaging social content for punters at one of the year’s biggest sporting events, giving Coral increased share of voice […]
Tomatin, a Highland distillery with an award-winning range of whiskies recently appointed creative branding agency, threebrand, to develop its brand positioning. Established in 1897, Tomatin Distillery found itself in a position whereby it had no sense of identity. Edinburgh-based threebrand was briefed to develop a campaign that would give Tomatin cut-through within the saturated malt […]
Air France has forged a partnership with the Mayor of London to sponsor the first ever ‘Africa on the Square’, a free event taking place amidst the historic surroundings of Trafalgar Square on Saturday 11 October. Air France is looking to build brand affinity amongst the UK’s African communities, in particular the Nigerian community in […]
Londoners came face to face with a lost cycling team on July 7 asking for directions to ‘the big race’. The stunt comes from UKTV’s Dave channel and organised by communications agency Initials. The supposedly-lost team of nine cyclists’ route around London kicked off at Liverpool Street Station. They caused a big scene as they […]
Creative direct marketing agency Soul has brought to life an ambient campaign for Yorkshire Building Society (YBS), in support of the Society’s sponsorship of the Tour de France Grand Départ. 150 sheep in Yorkshire have had their wool dyed yellow in honour of the Tour de France leader’s famous yellow jersey. Soul has teamed up […]
It was November 2013 when mysterious circles and strange hooded men were spotted on football fields in major cities around the world. The mysterious figures turned out to be aliens, challenging the world to a galactic war. Since then, legendary footballer Franz Beckenbauer has been charged to lead a planet-defending team “Galaxy 11”, whose members […]
Cheil UK is set for a world first with a Samsung campaign that sees the brand dominate the world’s busiest terminal by rebranding Heathrow Terminal 5 as ‘Terminal Samsung Galaxy S5’. The activity, in conjunction with JCDecaux Airport, is a pivotal part of the Galaxy S5 2014 strategy and is the first time Heathrow has […]
Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine. The WW9000 has been designed to shake up the category and is positioned as the pinnacle of ‘Beautifully Smart’ washing machine design in a retail campaign devised by Cheil UK. Working […]
Cheil Worldwide has created a multichannel campaign to demonstrate the capabilities of the Samsung Galaxy S5. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. Activity includes four official TV spots, feature-specific print and OOH executions and […]
Heineken agencies are launching the next installment in the series of Strongbow ‘EARN IT.’ Challenges. This time Strongbow has upped the ante, challenging regular guys to take on one of Brazil’s best female teams in a 5-a-side battle in Rio. Building on the brand positioning that Strongbow rewards men who ‘step up’ and get the […]