F&F’s fashion flair is front and centre in its latest TV campaign, thanks to a refreshed brand positioning and creative platform developed by BBH. The new platform, ‘Makes Fashion Sense’, is a move for F&F from value and location based, to a style focused choice. Makes Fashion Sense communicates F&F’s focus on providing high quality […]
Food & beverage branding agency, Mudge, and creative agency, SpecialGuest have collaborated on the first-ever paid advertising campaign for Seattle-based food brand Beecher’s Handmade Cheese, with a little help from the brand’s diehard fanbase. The series of twelve videos highlights real comments from social media and emails, using humor and Beecher’s trademark deliciousness to infuse […]
The John F. Kennedy Library Foundation tasked independent agency Troup with driving awareness for a new exhibit, Service and Sacrifice, which tells the lesser-known stories of World War II. Troup created an integrated campaign including tv, social and OOH to drive awareness of the exhibit. OOH features historical photos that document the military service experience […]
Travelodge launches new multi million pound integrated advertising campaign to showcase its role in key occasions in life The new campaign features Travelodge’s next generation room Travelodge, the UK’s first budget hotel brand, has launched a new multi-million pound integrated advertising campaign, which celebrates the company’s role as the ultimate enabler of the great value […]
New campaign aims to increase awareness and support for paediatric organ donation sign ups, in support of agency colleague and her family, who are currently facing the desperate wait for a transplant for their young son. Integrated marketing agency, Wunderman Thompson UK, reached out to NHS Blood and Transplant after learning about colleague, Katie’s situation. Katie and her husband, Graham, […]
O2, long-standing sponsor and proud partner of England Rugby, has unveiled its new fan-focused campaign, Wear la Rose, which celebrates England fans and their support for the squad as they compete against the world’s best teams in France. Created in collaboration with O2’s UK agency of record, VCCP London, their global content production studio, Girl&Bear, […]
“Behind our favourite hashtags, another reality” That’s the concept behind UNHCR’s latest campaign, devised by Jellyfish. The idea is simple: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced […]
The nation’s largest psychology-driven marketing and advertising firm Intermark Group has created “Magic Deposits,” a new ad campaign for Redstone Federal Credit Union. The agency won the assignment in June. The objective of the “Magic Deposits” work is to attract new customers to open checking accounts through a geographically targeted promotion that offers participants a […]
Full-service digital agency Human has expanded MyDenver, a multimedia advertising campaign intended to drive traffic to hip, historic district Downtown Denver. The objective is to get visitors to ditch rigid plans and encourage exploration. It’s the first integrated campaign for the “MyDenver” theme since its 2022 debut. Downtown Denver Partnership (DDP) hired the agency to […]
The brand continues to gain momentum with the launch of new national advertising campaign this fall Pete & Gerry’s Pasture-Raised Eggs, part of the Pete & Gerry’s family of egg brands, including Pete & Gerry’s Organic and Nellie’s Free Range, today announced the launch of their latest campaign, “(Almost) The Wildest Eggs You Can Get.” […]